Who I help

Founder-led brands built around how people look, feel and live.

I work with one kind of client, on purpose: founder-led health, wellness and lifestyle brands doing $1–5M. One niche, done properly, so you get a partner who already knows your market.

Book a discovery call

The four rooms I work in

One category. Real depth.

Health & wellness

Supplements, functional food & beverage, wellness devices.

Beauty & personal care

Skincare, cosmetics, fragrance.

Lifestyle brands

Considered, design-led consumer brands.

Experience & venue

Wellness venues, hospitality, bookings-driven brands.

You're a fit if

This sounds like you.

You've built a real brand to $1–5M on skill and instinct, with little or no proper marketing behind it.
You're launching a product, opening a location, expanding overseas or scaling ecommerce.
You don't have a marketing team and don't want to build and manage one.
You want one senior person to own marketing, not another agency or another junior.

Who it's not for

I'd rather be honest than a fit for everyone.

I'm not the right choice for pre-revenue brands with no budget, for anyone shopping purely on price, or for founders who want to hand over a brief and disappear.

I take on a small number of clients and treat each brand as my own. That only works when we're genuinely aligned, which is exactly what the discovery call is for.

Next step

Think your brand's a fit?

Book a short discovery call and we'll find out, straight, no pitch.

Book a discovery call