Marketing is supposed to do the work for you, not add to your list
YSL Consulting is a boutique strategic marketing consultancy built for experience-led businesses that are done guessing and ready for a system that actually grows revenue.
Yashinta (Yosh)
Founder, YSL Consulting, Melbourne AUMarketing is a revenue function.
Not a support act.
Too many experience businesses treat marketing as a cost centre — something to manage, not a lever to pull. YSL Consulting exists to change that.
We come in as a senior strategic partner, build the systems your marketing needs to perform, and hold the outcomes accountable to your bottom line. No fluff. No vanity metrics. Just marketing that works the way a business needs it to.
We don't work with everyone. We work with the businesses where great marketing has the highest leverage, and where the gap between potential and performance is widest.
Built on more than a decade of senior-level experience
Luxury brand strategy, campaign management, and high-end consumer marketing at one of the world's most recognised fashion houses.
Retail marketing at scale, driving campaign performance, seasonal planning, and channel coordination across Australia's premier department store.
Brand and performance marketing for one of Australia's most loved consumer brands, balancing brand equity with commercial outcomes.
Wellness brand marketing across APAC, leading campaigns, managing agency relationships, and aligning marketing to sales objectives.
Building campaigns, streamlining processes, and managing marketing channel teams for one of the world's largest experience marketplaces.
12 years building marketing systems that move the needle.
See Our WorkThe Experience
Revenue System™
A structured marketing system for experience-led businesses that turns visibility into bookings through campaign planning, funnel optimisation, content direction, and commercial accountability.
We help you
- Increase direct bookings
- Improve campaign performance
- Convert more website traffic
- Build seasonal demand calendars
- Turn content into enquiries and bookings
- Reduce reactive marketing decisions
- Create predictable revenue rhythms
Principles that shape every engagement
We don't just come in and execute. We think strategically, challenge assumptions, and build systems designed to outlast our involvement.
Strategy before tactics
We never prescribe a channel or campaign before understanding exactly where your revenue gap is. The strategy has to earn the execution.
Revenue is the measure
Engagement, impressions, and reach are not outcomes. We tie every marketing decision back to the number that actually matters: revenue.
Systems over campaigns
One campaign is a moment. A system is compounding. We build the infrastructure that makes every campaign smarter than the last.
Boutique by design
We work with a select number of clients at a time. This is a deliberate choice — your business gets our full thinking, not a junior account manager.
Not an agency. Not a freelancer. Something better.
Senior thinking, always
You work directly with Yosh, not a team of juniors. Every strategy, every recommendation, every review is done at the senior level.
Experience-led specialists
We don't try to serve everyone. We've built our entire methodology around the specific levers that drive revenue for hotels, venues, and tourism brands.
Embedded, not extracted
We operate as an extension of your team, aligned to your goals, available when you need us, and invested in your outcomes the way an internal CMO would be.
Accountable to outcomes
We don't hide behind activity reports. We set clear revenue-aligned KPIs at the start of every engagement and track against them throughout.
Ready to see what structured marketing looks like?
Book a free 15-minute Revenue Leak Call. We'll talk through where your marketing is today, where the gaps are, and what working with YSL Consulting could look like for your business.
Book a Revenue Leak Call