The Founder Marketing Playbook · Part One
Free marketing hours calculator for founders How many hours is marketing costing you?
Five numbers from your own week. Nothing is stored or sent unless you choose to email yourself the results.
The cost of doing it yourself
624
Hours a year on marketing
$93,600
What those hours are worth
13
Hours a week now
10
Hours a week back
Want this in your inbox?
Get your numbers by email, plus the order I would hand your marketing over in, so the first hours you win back are the easiest ones.
How the maths works.
Hours a year
Your weekly hours across social, email, website and managing others, times 48 working weeks.
What they're worth
Those hours times what an hour of your time is worth. It's the cost of the work you're not doing while you do marketing.
The comparison
The value of the hours you would hand over, set against a year of the retainer that fits your revenue. It counts time only, not extra sales.
The Founder Marketing Playbook
Three parts. Start with your hours.
Part One · You're here
How many hours is marketing costing you?
Part Two · Free calculator
Where are your sales really coming from?
Part Three · Free planner
What should you hand over first?
Straight answers
Is my data saved?
No. The calculator runs in your browser. Nothing is stored or sent unless you choose to email yourself the results.
How do I work out what my hour is worth?
Think about what you would earn with that hour on the work only you can do: product, partnerships, wholesale, your team. If you are unsure, start at $150 and adjust.
How many hours a week do founders spend on marketing?
It varies widely. Count everything: planning posts, writing emails, fixing the website, and briefing or correcting freelancers. Small tasks add up fastest.
What should I hand over first?
Usually the work you repeat every week, like posting and emails, before one-off projects. Your results email sets out the order I would use.
What if my numbers are small?
Then a retainer may not be right yet, and that's fine. Book a free 15 minute call and I will tell you honestly whether I can help, and what to do if I can't.
Get your hours back.
Fifteen minutes on your numbers. If I can help, I will tell you how. If I can't, I will say so.