I'm the senior marketing leader founder-led health, wellness and lifestyle brands ($1–5M) hire instead of an agency. I build and run the whole marketing engine. You stay the voice of the brand, I run the engine.
Scroll down↓The product is good. The brand is good. But every campaign, every launch, every decision still runs through you.
Growth has a ceiling, and right now, the ceiling is your calendar.
Agencies hand you account managers and juniors. Nobody owns the number, so the strategy stays with you, because it has nowhere else to sit.
A post here, an ad there, an email when there's time. Channels running in silos don't compound, they keep you busy and quietly waste spend.
Nothing ships without your sign-off, your idea, your energy. It protects the brand, and caps the business at whatever you can personally carry.
Most brands run their channels in silos. I connect them into one system: organic warms the audience, paid converts it, email and retention close the sale and bring people back. Same budget, more revenue.
At Groupon, connecting three existing channels into one system lifted revenue 40% in 60 days, with no increase in spend. The channels didn't change. The system around them did.
You keep final say on everything that carries your name. Your brand, your taste, your call.
I own the strategy, the system and the specialists who execute it, one senior point of accountability, not a team of juniors you have to manage.
You brief me once, sign off on the direction, and get your time back. The engine runs; you stay in front of the brand.
One clear path, three steps. You never commit to the big build before you've seen exactly how I think.
$1,950, credited if you build. You get your 3 biggest revenue leaks and how to fix them, a 24-hour website quick-fixes audit, 30 days of ready-to-post content hooks and a 30-day check-in call.
Book a discovery callA 90-day done-for-you build: your website optimised, SEO & schema, email flows, Google Ads and tracking, all connected and switched on. Built, launched and scaled across three months.
See the Revenue SystemI own your revenue growth month to month, one senior operator accountable to the number, so growth compounds without you in the machine.
See the Revenue PartnerSharp positioning by week two and a live dashboard by week three. Not a black box you wait 90 days to open.
If you go on to build, your Revenue Roadmap fee comes off the build. And the engine is guaranteed built in 90 days, or I keep working free until it is.
I hold a small roster on purpose, so you get me, not a junior, on every decision.
Revenue in 60 days on the same budget, connecting organic, paid and email into one system. 4.3 ROAS; $275K returned on spend; 71% email open rate.
Ecommerce turnover in 12 months, built and run end-to-end. Brand search up 200% in six months, and the 2024 Canstar Blue award.
Launched JOY, Dior's first women's fragrance in 20 years, with a digital-first, three-channel strategy. Among the top-selling luxury perfumes globally in its launch year.
A purpose-driven audio brand with a strong story but channels working separately. I built the growth strategy that tied its sustainability values straight to acquisition, connecting content, organic search and paid social into one system. Organic search grew 122%, paid social 39%, and 120 pieces of content shipped — brand purpose turned into measurable revenue.
Health, wellness and lifestyle brands doing $1–5M. One niche, done properly.
Supplements, functional food & beverage, wellness devices.
Skincare, cosmetics, fragrance.
Considered, design-led consumer brands.
Wellness venues, hospitality, bookings-driven brands.
★★★★★ 5.0 on Google
“Yashinta quickly became an extension of our team. Rather than jumping straight into marketing activity, she took the time to understand our business, customers, and goals. The result was a clear strategy and content that actually drove engagement. Her ability to connect business objectives with practical marketing execution is what sets her apart. Very Highly Recommended!!!”
Iraj Poudyalvia Google
“If you're looking for someone who truly combines strategic vision with commercial acumen, Yashinta is the person you need to call… Working with Yashinta has been one of the best investments we've ever made… If you're serious about growing your business and want a trusted strategic partner by your side, Yashinta is worth every cent.”
Gary CowanLocal Guide · via Google
No. You get one senior marketing leader who owns the outcome, not a team of account managers and juniors. I direct specialists behind the scenes so you keep a single point of contact: me.
Senior, CMO-level marketing leadership without a full-time salary — what some call a fractional CMO. I set the strategy, build the system and run the engine for your brand a few days a week, the marketing director a $1–5M brand needs but rarely has.
No. You stay the voice. You keep final sign-off on everything that carries your name, I handle the strategy, the system and the execution around it.
The Revenue Roadmap starts at $1,950, credited in full if you go on to build. From there, the Revenue System build and ongoing Revenue Partner are scoped to your brand and quoted after the Roadmap, so you invest in exactly what you need. You'll always know the number before you commit to anything.
The Revenue Roadmap gives you a plan and the first leaks fixed within weeks. The full engine is built over 90 days, with early wins along the way, not a black box you wait 90 days to open.
The 12 places founder-led brands quietly lose revenue, and how to spot yours. Free, straight to your inbox.
A short discovery call to see if your brand's a fit. No pitch, no pressure, just a straight read on where your growth is and what it would take.
Book a discovery callI take on only 4–6 clients at a time, so every brand gets senior attention.