MIA COOSH

To create a launch-ready brand photoshoot that would:

• Clearly position MIA COOSH as a luxury dog accessories brand
• Establish a cohesive visual identity across website, ads, and social media
• Ensure brand consistency from first impression through to purchase
• Provide assets to support future paid advertising, organic content, and eCommerce growth

This shoot needed to do more than simply look beautiful, it needed to communicate the brand’s value, signal quality, and build trust quickly.

As a new brand entering a competitive market, MIA COOSH needed to establish:

• Define a clear and consistent luxury aesthetic from the outset
• Create visual assets that worked seamlessly across website, paid ads, and social platforms
• Develop brand storytelling that connected with style-conscious dog owners and reflected the considered, premium nature of the products

From the outset, a key priority was creating strong visual alignment between ad creatives, website imagery, and social content, so that every touchpoint reinforced the brand’s premium positioning.

One of the first priorities was complete brand alignment across all digital touchpoints.

I worked closely with the brand to define and execute:

• A consistent visual language across all imagery
• A refined colour palette aligned to its luxury positioning
• Styling decisions inspired by high-end fashion and lifestyle brands
• A unified tone and feel for future ads and website content

The goal was for customers to experience one seamless brand journey, from the first ad impression to product discovery and purchase.

• A clearly positioned luxury brand from day one
• Seamless alignment between future ads and website visuals
• Strong first-impression credibility for a new brand
• A flexible asset library ready for paid ads, organic social, and eCommerce