A fractional CMO for founder-led health, wellness and lifestyle brands doing $1–5M. I build and run your marketing engine, so growth stops depending on you. You stay the voice. I run the engine.
You get one senior leader accountable for revenue, not a rotating account manager and juniors billing hours.
The seniority of a CMO for a few days a week, without the $250K+ hire, the recruitment risk, or the long ramp-up.
I build the system and direct the specialists who run it, so marketing stops depending on you, and your time comes back.
“We had a short campaign window and no clear customer journey in place. Yosh rebuilt the lead flow, clarified every conversion point, and helped us turn more enquiries into attendees, fast.”
ValentinaVivid Sydney
“Before working with Yosh, we had marketing activity but no system connecting it to revenue. She diagnosed exactly where leads were dropping off and helped us improve how we convert enquiries into paying customers.”
SaschaHead of Marketing, Groupon AU
“She thinks like a business partner, not just a marketing consultant. She challenged our assumptions, connected every decision to a commercial outcome, and helped us prioritise what moved the needle.”
GaryHead of Sales, HoMedics
We start small: a prioritised 90-day growth plan and every revenue leak found, before any bigger commitment.
If you build, the Roadmap fee comes off it, and the engine is guaranteed built in 90 days or I keep working free until it is.
I hold a small roster on purpose, so you get me, not a junior, on every decision.
No pitch. Just a straight read on your growth and what it would take. If you're not a fit, I'll tell you.
