House of Marley

• Launch new and existing portable speaker SKUs across major retail partners and House of Marley’s D2C channels.
  
• Clearly communicate Marley’s sustainability story, including the use of Rewind™ fabric, bamboo, and recycled materials.
  
• Grow market share in the $99–$199 portable speaker segment.
  
• Support retail sell-through while also increasing online conversions.
  
• Create demand and urgency through seasonal moments, including summer, travel, and gifting.
  

• The portable speaker market is highly saturated, with strong global competitors dominating shelf space and digital mindshare.
• Sustainability is often treated as a secondary benefit, making it difficult to stand out on value alone.
  
• The brand needed to balance retail requirements with D2C performance, ensuring consistent messaging across channels.
• Price sensitivity in the $99–$199 segment required clear differentiation beyond features and sound quality.

Search & Performance

• Delivered a multi-channel launch strategy spanning retail, D2C, paid media, and seasonal promotions.
• Positioned sustainability as a core product differentiator, not an afterthought, highlighting Rewind™ fabric, bamboo, and recycled materials across all touchpoints.
• Built campaign messaging around summer, outdoor living, travel, and gifting, leveraging lifestyle-led creative to drive urgency.
• Aligned retail and digital campaigns to ensure consistent storytelling, while allowing flexibility for channel-specific execution.
  
• Supported key SKUs with tailored messaging focused on price-to-value, durability, and environmental credentials.

E-Commerce Strategy

• Launched exclusive online pre-orders, creating early demand and anticipation.
  
• Introduced limited-edition gift sets available online to increase perceived value and drive urgency.
  
• Positioned eCommerce as a primary conversion channel for digital-first sustainable consumers.

• Achieved a 2x lift in D2C portable speaker sales quarter-on-quarter.
• No Bounds XL became the top-selling SKU on Marley.com.au during the summer period.
• Get Together Mini 2 outperformed JBL Clip in selected retailers, driven by strong sustainability messaging and a compelling price-to-value proposition.